I’ve been obsessed with email marketing tools for the past few years — mostly because bad tool choices have cost me real money. So when people ask me to compare Mailchimp vs Klaviyo, I don’t give a wishy-washy “it depends” answer. I give them the honest breakdown I wish I’d had before switching platforms twice. … Read more
If you’ve spent more than five minutes researching SEO tools, you’ve probably seen the same debate surface over and over: Ahrefs vs SEMrush. These two platforms have been going back and forth for the top spot in the SEO world for years, and depending on who you ask, you’ll get a completely different answer about … Read more
I’ll be honest — I’ve tried a lot of newsletter platforms. Substack, ConvertKit, MailerLite, Ghost… you name it, I’ve probably spun up a free trial on it at some point. Most of them are fine. A few are genuinely good. But Beehiiv? Beehiiv is the first one that made me feel like the platform was … Read more
Here’s the honest truth about Shopify: it’s not the cheapest option, it’s not the most flexible option, and the transaction fees can sting if you’re not using their payment processor. And yet, for a huge slice of small business owners, it’s still the right call. I’ve spent time digging into what Shopify actually offers in … Read more
